Stockholm furniture fair
Greenhouse: showing progress
Stockholmsmässan asked our class to design an innovative concept to strategic develop Greenhouse, a part of Stockholm Furniture Fair, benefiting the meeting between young designers and the industry.
Fredrik Nyhlén and I won the brief with our strategy concept and got together with the Form Us With Love develop and design our solution, which was then used at the fair in February 2017.
The icons are designed by fellow classmates and winners: Joel Wennström and Filip Lindén.
« Together with the students Fredrik Nyhlén and Sarah Bengtsson from the course Strategic Design, Form Us With Love has developed an activity including a mentorship that lasts one year. Five mentors with many years of experience in the industry will be appointed for Stockholm Furniture & Light Fair 2017, and they will each select a protégé the first day of the fair. Greenhouse also has a new graphic profile created by Filip Lindén and Joel Wennström from Berghs. »